Tuesday, April 29, 2008

William McDonough: The wisdom of designing Cradle to Cradle

Architect and designer William McDonough explains his philosophy of "cradle to cradle" design, which bridges the needs of ecology and economics. He brings up some interesting thoughts like these:

Talking about the power and elegance of trees.
"Designers --imagine this assignment.
Design something that:
makes oxygen
sequesters carbon
fixes nitrogen
creates micro-climates
distills water
makes complex sugars in food
changes colors with the seasons
self replicates!
Why don't we knock that down and write on it?"

Why we need humble design:
"It took us 5000 years to put wheels on our suitcases!"

1 comment:

Anonymous said...

I love this! (gee... let's cut this down and write in it!) I've shared this with so many people! :) good find!